Blog

Chiavari chairs, 20×40 wedding tents, gold-rim chargers, fairy lights — from one tent in a garage to a full wedding season in three years. Mary's story shows what nobody tells you when you're starting an event rental business.

A hotel as a booking point for your rental shop? Partners, public catalog and online reservations in Toolero — every reservation finally counted.

Smart lockers and 24/7 automation are reshaping rental on the West Coast and in major metro areas. In smaller markets they're still nascent, but within 3 years they'll be standard for seasonal rentals. The case for it, the economics, and the real risks.

Aerators, dethatchers, mowers, chippers — three months of work fits half the year for garden rental businesses. A practical step-by-step playbook for setting up your shop so you don't lose a single weekend customer.

Utilization rate is the single most important KPI in rental — and most US shops don't measure it. Get the formula, industry benchmarks, a worked example for a 30-unit fleet, and learn which machines still pay for themselves and which just take up space.

State privacy laws are tightening, lawsuits over data breaches are rising, and your rental shop is sitting on years of stored ID scans. Find out what data you actually need, when scanning is justified, and where you cross the line — with practical procedures.